Sustainability as a management model

Concern for sustainability has grown considerably in recent decades. As climate change and environmental sustainability take hold in people’s minds, companies must take responsibility and work to set an example as sustainable businesses.

It is important to promote green, sustainable products and services. But it is also important to publicise the actions carried out in this area in order to raise awareness among as many people as possible.

People no longer look only for the best product or service, but also for the one that is most beneficial to the environment. Let us look at how we at THU strive to be a sustainable brand.

What is a sustainable brand image and a sustainable company?

First of all, we should understand that a company has a sustainable image when its customers are actively aware of a brand’s products and actions that show commitment to society. This kind of brand image takes time and a variety of means to achieve, as it represents the brand as a whole, not just a product or a campaign.

This leads to sustainable brand value: a company with such a brand image will carry out practices that benefit society and share them publicly in a way that demonstrates its dedication to responsibility.

To achieve this, a company must use sustainable production methods, always offer the most environmentally friendly option, obtain green certifications, showcase sustainable furnishings and practices, and set out its ethics regarding the protection of the principles of the Global Compact and the SDGs.

In short, a company with these characteristics offers something beyond a product or service: it offers a commitment to society as a whole. It is about working with society at the centre of decision-making.

Some sustainable brand image actions

1. At THU we promote minimal use of paper wherever possible, and its recycling. Within the team we choose to rely more on online tools to reduce paper consumption. Using digital idea boards such as Trello instead of a shared noticeboard in the office break room, or sending digital greeting cards to your customers, are some of the ways to replace paper. When paper cannot be avoided, recycle it.
2. We partner with sustainable suppliers. At THU we do not limit our actions to the inside of the company; we also make a point of working with sustainable suppliers.
3. We share green initiatives. As a company, we take every opportunity for positive promotion to encourage others to follow the example of a sustainable business. Whether it is by reducing paper consumption or switching to recycled materials, every action counts.
4. We rely on professionals to carry out operational audits. The perspective of someone outside your organisation can provide additional ideas that you and your team cannot see because you are in the midst of the company’s operations. At THU we rely on external expert organisations to audit our operations in order to find opportunities to increase sustainability. We are aware of the environmental impact of our activity, and that is why we give it the importance it deserves. To show our commitment to this initiative, all our actions are set out in our company’s sustainability report.

Would you like to see the bulk of the actions we carried out in 2020? Follow this link.

This article is for information purposes only and is based on the information available at the date of publication. Owing to the constant evolution of technology, regulations and technical specifications, some of its content may become outdated or change over time. In the event of any discrepancy, the manufacturer’s or supplier’s current official technical documentation shall always prevail. If you have any questions or need advice for a specific project, please do not hesitate to contact our team.